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Watch: Ritson on how Febreze used consumer insights to drive marketing effectiveness

Marketing Week columnist Mark Ritson explains how P&G’s Fabreze went back to basics to understand how it could reclaim its key brand attribute in what had become a generic category.

Read the full article at: www.marketingweek.com

Branding Services

The post Watch: Ritson on how Febreze used consumer insights to drive marketing effectiveness appeared first on World Consulting Group.

https://www.worldconsultinggroup.com/watch-ritson-on-how-febreze-used-consumer-insights-to-drive-marketing-effectiveness/

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